Until about 10 years ago, I was a total noob. Not only in Social Media Marketing. In social media, period. It was already there, but it was for “everybody else”. Lesson 1: you must know why you need or want to have an account with a certain social network. Even if it is not […]
Social Media: eight Lessons from an ex-noob Read More »
The pseudo-zealots. I have a problem with zealots in general but I’m not a hypocrite: I am a zealot myself when it comes to certain values I will never negotiate. So, in spite of totally disagreeing with them, I have some level of respect for people who consider having sex before marriage a sin, and
Four types of people that bother me concerning Performance Enhancing Drugs: Read More »
One of the things that tells me I am not in Brazil anymore is that when I step out of the airplane, I’m just somebody else. I blend in. We all have the desire to be seen as the unique beings that we actually are. Even identical twins, technically genetic clones, are unique. This is
Random Sunday: on hate Read More »
I have already voiced the opinion that we are living the era of certification inflation. In my professional field, which is strength and conditioning, there is a myriad of certifications in most countries. Each day, a new certification shows up. In the United States, the chief certifications, as evaluated by the frequency with which they
Another reason I am critical of certifications Read More »
The 5th Set is a training system for the sport of powerlifting. That includes a periodization model, a system for routine composition, procedural guidelines to transition from and to different phases within a mesocycle or between mesocycles, and very precise instructions concerning execution. It certainly can be used by people who wish to get strong
The 5th Set for Powerlifting: a breakthrough in training system design Read More »
Facts and questions about Brazil => food for thought for you, American and European coaches Unlike in the USA and most European countries, in Brazil, it is a serious infraction to practice a wide variety of activities related to Physical Education (including, but not only, strength coaching) without a LICENCE. The licence is provided by
The physical educator and strength coach professions Read More »
Mild dehydration is defined as water loss of 1-2% of bodyweight and can be easily overlooked. Our everyday life is conducive to mild to moderate dehydration. Mild dehydration results in cognitive impairment and other symptoms.
Drink more water. Now! Read More »
Making weight, in addition to being one of the most difficult aspects of sport, is often the most misunderstood. Widely criticized by both those who practice and those who watch any sport divided in bodyweight classes, making weight and cutting weight are often depicted as cheating or as reckless and risky behavior. Several academic
More thoughts on the recent conference experience (the Arnold’s conference in Rio, Brazil). This time, about peeing. Hugo Quinteiro and I talked and we decided there is a very small higher limit to the number of conferences we can accept to speak at each year. They will be chosen according to priority. It is more
Random Sunday: peeing, stress and performance – when you can’t go Read More »
First I didn’t have an Instagram account. I didn’t even have a smartphone. My argument (part of which remains untouched) is that a writer can’t have constant interruptions. Neither can a high performance athlete. Writing, especially writing longer pieces, like books, requires some level of undivided attention to your work. Lifting, too. Teaching, too. So,
