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A note to sponsored property and sponsoring companies

Deixe um comentário / communication, culture, high performance @en, sports marketing, sports sponsorship / Por

* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and […]

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Into the mind of the coach: Lord Elliott

Deixe um comentário / coaching, communication, culture, high performance @en, method, performance @pt-br, powerlifting, strength training @en, training methods / Por

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad

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Random Sunday: the demiurge, fate, challenges and choices

Deixe um comentário / meaning of life, Sem categoria / Por

Sometimes I have the impression that some demiurge distributes a fixed amount of existential experience among humans, at any given point. The great majority can’t and won’t handle the minimum. So a few will live for many. Some lives are like the sum of thousands of lives in existential experience – for the good and

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Into the mind of the coach: Jay Ashman

Deixe um comentário / coaching, planeamento competitivo, health, high performance @en, mental health, method, other sports, performance @pt-br, sports psychology @en, strength training @en, technique, training methods / Por

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born in Reading, PA and moved around quite a bit for career and personal reasons. I spent a lot of

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Nutrição esportiva baseada em evidência

Deixe um comentário / estética, facebook, nutrição, nutrição esportiva / Por

Acabamos de criar este grupo porque avaliamos que existe um vácuo neste campo, bem como em tantos outros relacionados às ciências do esporte. Em relação à nutrição esportiva em geral e especificamente no Brasil, observamos o seguinte: É um campo em formação, recente, onde entre o “market pull” e a “science push”, o primeiro é

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Ten social media hints for non-celebrities

Deixe um comentário / culture, sports marketing / Por

As said before, you need to know why you are there, “there” meaning a specific social media, “why” meaning your detailed objectives. It is ok and even healthy to have your friends as “media friends” (the term “contact” is better), but if your chief purpose is professional, then your selection of contacts must reflect that.

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Into the mind of the coach: Eric Grogin

Deixe um comentário / coaching, planeamento competitivo, high performance @en, method, recovery, technique / Por

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born in Tarzana California. I moved when I was three years old to Ridgewood New Jersey, I lived there until

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