strength training

Into the mind of the coach: Swede Cory Burns

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born on April 4th, 1980, in Delaware County Memorial Hospital, which is just on the edge of the city of […]

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Into the mind of the coach: Lord Elliott

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad

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The physical educator and strength coach professions

Facts and questions about Brazil => food for thought for you, American and European coaches Unlike in the USA and most European countries, in Brazil, it is a serious infraction to practice a wide variety of activities related to Physical Education (including, but not only, strength coaching) without a LICENCE. The licence is provided by

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The tragedy of lipservice trans-disciplinarity: writing about sports without having ever been there

By: Marilia Coutinho (@marilia_coutinho) and Eric Brown (@oracleofihop)   A few weeks ago, the two of us were discussing a topic related to fitness management, with implications to marketing and sales: client retention and untapped reserve. Let’s take a look at the physical structure of most conventional gyms: there is a strip of “cardio machines”,

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Spreading the Iron Gospel – part 1

Like in any other sport or skilled activity, learning powerlifting involves certain stages. Sports learning is generally understood as a three stage process:  the cognitive, associative and autonomous stages. The cognitive stage is where the individual recognizes the basic components of a certain skill or motor task. He must form a visual image of each

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