Doug Williams is a nurse who lives in Brockville, Ontario in Canada. Here he tells about how he became involved in the “Lift for Kid’s Sake” charitable initiative. I have been a board member of Big Brothers and Sisters for about 7 years. In my first few years I felt quite unavailing. Yes, I […]
Meet Doug Williams and how he started Lift for Kids’ Sake Read More »
1. Turn down “sponsorship” offers consisting of two pots of whey against you polluting your social media with their marketing material. The value of social media can be valued through different metrics, but I can assure you you are providing work of much higher value than the product you are receiving 2. Stop accepting discount
Four easy things you can do to improve powerlifting and the sports Read More »
* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and
A note to sponsored property and sponsoring companies Read More »
First I didn’t have an Instagram account. I didn’t even have a smartphone. My argument (part of which remains untouched) is that a writer can’t have constant interruptions. Neither can a high performance athlete. Writing, especially writing longer pieces, like books, requires some level of undivided attention to your work. Lifting, too. Teaching, too. So,
This is a sequence to my previous article about sports sponsorship for individual athletes in marginal sports. Good news: it applies to any opinion maker: not only athletes, not only in marginal sports (which really shouldn´t be emphasized in a negotiation, like “hey, my sport is so marginal that nobody ever heard about it”). These
It became a kind of tradition: whenever I’m in the North East Coast, I drive up to NJ and spend an afternoon with Shawn. We’ve been digital friends since 2006 and he was actually my first coach. In 2011, in one of these visits, he picked up a large bag and said: “here, John Inzer
Follow the knee wraps: John Inzer, Shawn Lattimer and “giving back to the sport” Read More »
Fellow athletes and sports professionals, I have a problem that needs a creative solution: I need to relocate every year to the Northern Hemisphere during Winter (between November and February, or late Oct-early March). Reason: I have an extreme form of idiopathic heat intolerance. Every year symptoms get worse because the weather is changing. This
Call for advice, partnership, brainstorming… Read More »
There are SANCTIONED meets and NON SANCTIONED meets SANCTIONED meets are those that strictly follow a set of guidelines known as “rulebook” from a “sanctioning body”, also known as “federation” NON SANCTIONED meets are informal powerlifting competitions more or less inspired in traditional PL rules, but accommodating for local conditions (for example: lack of certified,
Nine things that would make everything easier to understand for powerlifters Read More »
