Until about 10 years ago, I was a total noob. Not only in Social Media Marketing. In social media, period. It was already there, but it was for “everybody else”. Lesson 1: you must know why you need or want to have an account with a certain social network. Even if it is not […]
Social Media: eight Lessons from an ex-noob Read More »
“Get lost, quack” is an initiative to express indignation and fight off quacks, bullshitters and scammers in continued education and information in the fields of strength and conditioning. It was designed by Hugo Quinteiro, physical educator, M.Sc. in human physiology, world powerlifting champion and record holder. Hugo is a partner at MAD Powerlifting, a company
“Get lost, quack” – fighting off the fads in fitness, strength and conditioning Read More »
(a sequence to my writings about sponsorship in marginal individual sports) The return over investment (ROI) for companies in sport are chiefly in events. Big companies will spend big bucks on big events. That’s it: plain and simple. Maybe your return would be proportionally higher, but given the magnitude of what is at stake, it
Five reality check items for individual athletes in their struggle for sponsorship Read More »
This is a sequence to my previous article about sports sponsorship for individual athletes in marginal sports. Good news: it applies to any opinion maker: not only athletes, not only in marginal sports (which really shouldn´t be emphasized in a negotiation, like “hey, my sport is so marginal that nobody ever heard about it”). These
Sponsorship is not about the athlete: it is about the sponsor’s product, service and brand. The truth is that the sport itself doesn’t matter too much. If we are talking about individual sponsorship to an athlete involved in an activity mostly unknown to the public, it should be obvious that the potential sponsor cannot
Individual sports sponsorship in marginal sports – what it takes Read More »
