Late on August 2015, Johnny Vasquez, Powerlifting Watch (PLW) owner, approached me with a proposal: help him with creating content for PLW. He is getting busier and busier with record keeping, ranking systems and other services that PLW provides to the community. Fishing for lifting news was consuming his non-existent spare time. He was very […]
There is treasure everywhere Read More »
This article needs to be contextualized within the themes I have been exploring in sports marketing in general and sponsorship in particular. I have recently claimed that in small economic niches, potential sponsored property has a limited value to the company if traditional property / rights holder / company relationships are observed. I also claimed
The value of neutrality and allegiance Read More »
(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born on April 4th, 1980, in Delaware County Memorial Hospital, which is just on the edge of the city of
Into the mind of the coach: Swede Cory Burns Read More »
* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and
A note to sponsored property and sponsoring companies Read More »
(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad
Into the mind of the coach: Lord Elliott Read More »
(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born in Tarzana California. I moved when I was three years old to Ridgewood New Jersey, I lived there until
Into the mind of the coach: Eric Grogin Read More »
The pseudo-zealots. I have a problem with zealots in general but I’m not a hypocrite: I am a zealot myself when it comes to certain values I will never negotiate. So, in spite of totally disagreeing with them, I have some level of respect for people who consider having sex before marriage a sin, and
Four types of people that bother me concerning Performance Enhancing Drugs: Read More »
The 5th Set is a training system for the sport of powerlifting. That includes a periodization model, a system for routine composition, procedural guidelines to transition from and to different phases within a mesocycle or between mesocycles, and very precise instructions concerning execution. It certainly can be used by people who wish to get strong
The 5th Set for Powerlifting: a breakthrough in training system design Read More »
Making weight, in addition to being one of the most difficult aspects of sport, is often the most misunderstood. Widely criticized by both those who practice and those who watch any sport divided in bodyweight classes, making weight and cutting weight are often depicted as cheating or as reckless and risky behavior. Several academic
By: Marilia Coutinho (@marilia_coutinho) and Eric Brown (@oracleofihop) A few weeks ago, the two of us were discussing a topic related to fitness management, with implications to marketing and sales: client retention and untapped reserve. Let’s take a look at the physical structure of most conventional gyms: there is a strip of “cardio machines”,
