Until about 10 years ago, I was a total noob. Not only in Social Media Marketing. In social media, period. It was already there, but it was for “everybody else”. Lesson 1: you must know why you need or want to have an account with a certain social network. Even if it is not […]
Social Media: eight Lessons from an ex-noob Read More »
Mild dehydration is defined as water loss of 1-2% of bodyweight and can be easily overlooked. Our everyday life is conducive to mild to moderate dehydration. Mild dehydration results in cognitive impairment and other symptoms.
Drink more water. Now! Read More »
Making weight, in addition to being one of the most difficult aspects of sport, is often the most misunderstood. Widely criticized by both those who practice and those who watch any sport divided in bodyweight classes, making weight and cutting weight are often depicted as cheating or as reckless and risky behavior. Several academic
By: Marilia Coutinho (@marilia_coutinho) and Eric Brown (@oracleofihop) A few weeks ago, the two of us were discussing a topic related to fitness management, with implications to marketing and sales: client retention and untapped reserve. Let’s take a look at the physical structure of most conventional gyms: there is a strip of “cardio machines”,
(part of the Epilogue to the book “About Strength and Death”) And here we reach the end of this journey across the unknown, through the passages of terror, through doubts, hesitations, courage and acceptance. The most important one is to accept who we are, even more than accept that the world is what it
Strength and death: tumbleweeds Read More »
“People don’t change”, says House. “People always change”, says biology. So which is it? Both. This is a false dilemma, Just like the “nature X nurture” one. Some things are hardwired in us: our innate characteristics (if they are strengths or weaknesses, it is up to society to judge, and it judges differently). Others are
Change, transformation, body and life Read More »
The period between 1983 and 2012 was probably the warmest 30 years in more than 800 years.
Claustrophobia: Global Warming will soon lock you up Read More »
Scientific evidence comes in layers, like onions: at the core, there is what we call “primary sources”. These are the first-hand, experimental research results published in peer reviewed journals. “Peer reviewed” means that the paper is analyzed by other researchers through a process known as “double-blind” evaluation: reputable researchers read the paper ignoring who the
Fellow athletes and sports professionals, I have a problem that needs a creative solution: I need to relocate every year to the Northern Hemisphere during Winter (between November and February, or late Oct-early March). Reason: I have an extreme form of idiopathic heat intolerance. Every year symptoms get worse because the weather is changing. This
Call for advice, partnership, brainstorming… Read More »
Peter (not real name) asked me a long question concerning cardio workouts and strength training. He claims to be seriously interested in strength. First of all, we need to know what you understand by “cardio workout”. Is it a walk on the park, jogging for 45 minutes in the treadmill, a “Fran” WOD ? The
Questions from readers: cardio before, after or never? Read More »
