culture

Withdrawing from competition for the rest of 2015

Today I had a diagnose by my neurologist that has made my decision to withdraw from competing in 2015 final. I attempted to accomplish some things in Brazil that faced serious opposition by forces that benefitted from the way things were (basically, delinquent). The reactions didn’t come as rational discussions, but rather systematic attacks, sabotage,

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There is treasure everywhere

Late on August 2015, Johnny Vasquez, Powerlifting Watch (PLW) owner, approached me with a proposal: help him with creating content for PLW. He is getting busier and busier with record keeping, ranking systems and other services that PLW provides to the community. Fishing for lifting news was consuming his non-existent spare time. He was very

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The value of neutrality and allegiance

This article needs to be contextualized within the themes I have been exploring in sports marketing in general and sponsorship in particular. I have recently claimed that in small economic niches, potential sponsored property has a limited value to the company if traditional property / rights holder / company relationships are observed. I also claimed

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A note to sponsored property and sponsoring companies

* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and

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Into the mind of the coach: Lord Elliott

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad

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Into the mind of the coach

This is a series of interviews that some friends who are great coaches agreed to answer. My objective was to explore the personal aspects of each of these people’s lives that made them what they are: good coaches. That includes their childhood experiences and influences, the people they admired, and chance. Chance plays a big

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Four types of people that bother me concerning Performance Enhancing Drugs:

The pseudo-zealots. I have a problem with zealots in general but I’m not a hypocrite: I am a zealot myself when it comes to certain values I will never negotiate. So, in spite of totally disagreeing with them, I have some level of respect for people who consider having sex before marriage a sin, and

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