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Brazilian Powerlifting League – the new president sees new hope

This is Carlos Daniel Llosa’s acknowledgement text concerning BPL’s “elite nationals”. Carlos Daniel is the new president of the BPL and this is the first year we decided to have elite nationals. Both need some context for proper understanding. The BPL is a non-profit NGO. Pioneers I have learned a lot from have been telling […]

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Five reality check items for individual athletes in their struggle for sponsorship

(a sequence to my writings about sponsorship in marginal individual sports) The return over investment (ROI) for companies in sport are chiefly in events. Big companies will spend big bucks on big events. That’s it: plain and simple. Maybe your return would be proportionally higher, but given the magnitude of what is at stake, it

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Sports Marketing: what a company needs to know about an athlete or opinion maker in order to sponsor him

This is a sequence to my previous article about sports sponsorship for individual athletes in marginal sports. Good news: it applies to any opinion maker: not only athletes, not only in marginal sports (which really shouldn´t be emphasized in a negotiation, like “hey, my sport is so marginal that nobody ever heard about it”). These

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Follow the knee wraps: John Inzer, Shawn Lattimer and “giving back to the sport”

It became a kind of tradition: whenever I’m in the North East Coast, I drive up to NJ and spend an afternoon with Shawn. We’ve been digital friends since 2006 and he was actually my first coach. In 2011, in one of these visits, he picked up a large bag and said: “here, John Inzer

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Bitching in Powerlifting: Structural, historical and social-economic determinants

In the past two months I collected – involuntarily and under protest – a huge number of examples of what is widely known as “bitching” in powerlifting related social media topics, threads, discussions, pictures and videos. Bitching refers to the act of complaining. It brings with it all the other negative meanings of the word

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Spreading the Iron Gospel – part 2: who to

The short answer is “everybody”. That reminds me of the movie “Contact”, where astronomy researcher Eleanor Arroway picks up the signal of an extra-terrestrial civilization trying to make contact. “Who do we call?”, her co-workers ask. “Everybody”. Everyone who believes in something as strongly as we consider powerlifting as the way of recovering lost movement

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Legacy – about Marcos Ferrari, the Brazilian strongman and powerlifter

“So I broke this yoke record, which is not meant to stay, but to be broken again”. Thus spoke Marcos Ferrari, the highest ranked strongman in Brazil. Today. Just for today, and he knows it. Even at a young age, he knows all athletic accomplishments are the best for a short period of time. Sometimes

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The deadlift: train more or train less? Three suggestions that may work for you

There´s a controversy that won’t go away that easy: what improves your deaflift more? Increasing or decreasing frequency? Until a few years back, we had few advocates of the higher (highER, not high) frequency deadlift. Today, however, a couple of good coaches recommend higher frequency pulling. Three weeks ago, one of my lifters had a

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A simple way to simplify a simple thing: training – 4 simple simplifications

Like most important things in life, physical training can be both as complex as to justify getting advanced degrees on, yotabytes of published information and controversy all over the place and as simple as brushing your teeth and going to work. Complexity makes it fun and calls for questions and improvement. Simplicity makes it feasible

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